Will Taweel
Founder & CEO

After spending almost two decades developing and refining my skills in the financial and professional services industry, I recognised the fundamental problems that most startups and SME's were faced with: the inability to truly set themselves apart from their competition (often leading to a non-commercial service offering and an uphill battle to attract new customers); the constant endeavour to attract and retain the right people to work in small business; the effort of keeping up-to-date with endless technology enhancements; and the struggle of managing the growing needs and expectations of clients.

It is for this reason, that I founded Generation Real (gen real:). Our aim is to offer professional service startups and SME's with real support & guidance to overcome these challenges. Through one of our specialised services: The Referral Matchmakers, Business Essentials or Ongoing Support, we believe we have the right ingredients to nurture and grow successful businesses, influencing you to achieve your vision and make a real difference.

You don't have to go it alone anymore. Join us and the growing network of financial and professional service SME's being inspired to create their own legacy.

Sincerely,

Will